Afternoon tea is more than just a midday refreshment—it’s an experience, a tradition, and an opportunity for cafes and restaurants to create memorable moments for their guests. Originating in the UK in the early 19th century, afternoon tea was introduced as a way to bridge the gap between lunch and dinner. Today, it remains a beloved ritual, offering an elegant way to enjoy fine teas, coffee, cocktails, and light bites.

For hospitality venues, afternoon tea is a chance to showcase creativity and hospitality. Presentation is key—beautifully arranged three-tier stands filled with delicate finger sandwiches, scones with clotted cream and jam, and exquisite pastries elevate the experience. Serving tea in fine china, offering artisanal coffee options, and even adding a twist with tea-infused cocktails make the offering more enticing.

In the UK, afternoon tea holds cultural significance, drawing in both locals and tourists seeking a refined yet indulgent treat. By curating a well-thought-out selection of teas and pairing them with seasonal or signature snacks, cafes and restaurants can create a luxurious yet accessible experience that encourages repeat visits.

Whether traditional or modernised with contemporary flavours, afternoon tea is a profitable and customer-pleasing addition to any hospitality menu. It’s not just about tea—it’s about slowing down, savoring the moment, and making every sip and bite count.